Benefits for central suppliers
All central suppliers trading with Caterforce members receive support from our team of expert buyers and marketers.
Central supplier benefits
All central suppliers trading with Caterforce members will receive support from our team of expert buyers and marketers, to help grow their brands and increase sales across the group. Benefits to trading centrally include:
- Reduced admin with 1 central agreement to manage trading across 9 wholesalers
- Monthly Promotions planned, scheduled and cascaded across all members
- Product listings your stocked products will be presented online and in print
- Access to key decision makers will give you plenty of opportunities to grow your brand and increase sales
- Ecommerce optimisation your product information and images will be optimised to increase online sales
- Social media library your social assets will be shared with all our members marketing teams
Sales Data
All central suppliers can also get access to our nine members’ sales data via our easy-to-use data platform Sales Hub. Suppliers can gain insights into how their products are performing across the group as well as evaluating trends and seasonality. There are three tiers of reporting available in a basic, plus and premium package.
Digital Advertising
Caterforce also offers suppliers multiple ways to advertise their products directly to our members’ 34,000 customers. Co-ordinated by our central marketing team to make it as easy as possible to get maximum brand uplift and increased sales, we provide all suppliers with a performance report at the end of their campaign to demonstrate their return on investment.
Photography
Do you need better images to help sell your products? If so, we have a fantastic photography studio based at our central office in Macclesfield. With a fully-equipped kitchen and our team of expert food photographers and development chefs we will bring your products to life and make the whole process as easy as possible.
Supplier Presentation Days
Three times a year Caterforce holds Supplier Presentation Days (SPD). These are a fantastic opportunity for new and existing suppliers to showcase their products and meet the buying teams across all our nine wholesalers.
Caterforce Conference
In addition to this, every two years all our nine members get together for the Caterforce Supplier Conference, a truly excellent opportunity to meet key stakeholders across the group and hear about our wholesalers growth plans and marketing opportunities. The evening culminates in an Award dinner for best suppliers as voted by our members as well as fabulous entertainment.
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