New year, New appointments!

We are delighted to announce the creation of two new roles within our head office team.

Peter Saunders has been promoted to Head of Buying, reflecting his extensive 35 years’ experience in the foodservice sector.

Prior to joining Caterforce, Peter served as trading and marketing controller at AF Blakemore Foodservice and foodservice controller at Landmark Wholesale where he developed a range of own brand foodservice products for members. In his new role, he will lead the Caterforce buying department, leveraging his industry knowledge and supplier relationships to deliver growth and success during 2025 and beyond.

Also, Joanna Halucha has been promoted to Head of Own Brand Buying and Technical. With more than 20 years’ foodservice experience, Joanna previously worked at Country Range Group. At Caterforce, Joanna has expertly managed our five own-brand ranges, comprising of more than 450 top-quality products. Joanna’s new role will be supported by Steph Heap, Junior NPD and Specification Technologist.

“Peter and Joanna bring a fantastic amount of industry knowledge and experience to the Caterforce head office team and I am delighted to recognise this with these brand new roles,” said Gary Mullineux, Managing Director.

“With more than 50 years’ combined experience, Peter and Joanna’s supplier relationships and buying expertise is second to none and I am confident they will drive the buying department forward during 2025 and in the future.”

“These appointments, coupled with our continued investment in market-leading innovation and technology, underlines Caterforce’s commitment to continually deliver exceptional value, quality and service to our members, supplier partners and customers.”