Chefs’ Selections Premium Range Launch

To enable foodservice operators to differentiate themselves in a highly competitive market, we have launched a new premium tier to our own brand range.

The Chefs’ Selections Premium Collection is a brand new range with products curated for their quality and visual appeal. The range has been created for operators looking to elevate their offering to meet growing consumer demand for premium dining experiences.

“The Premium Collection has its own distinctive branding and premium packaging to reflect the quality of the products,” said Rebecca Woollam, Own Brand Marketing Manager.

“We are confident that by incorporating our Premium Collection into their menus, operators can consistently deliver memorable dining experiences that leave a lasting impression on their guests.”

The first products to launch under the new tier are a variety of rustic chips, including Rustic Triple Cooked Chips 19mm, Rustic Chips 15mm and Rustic Skin On Chips 10mm. These will be followed by a number of cakes and desserts which will launch in the coming weeks.

“As demand for premium ingredients and experience continues to rise, we want to support our members and their customers with a range of products that will enable them to stand out from their competition and ensure their customers return again and again,” said Gary Mullineux, Managing Director, Caterforce.

“Our new Premium Collection will reflect the latest trends, authentic and top-quality ingredients to ensure consistency of quality and guarantee a genuine point of difference on our customers’ menus.”