Caterforce Sales Hub one year on

One year after launch, the Caterforce Sales Hub is providing valuable insights to our nine independent foodservice wholesalers and our supplier partners, helping them make informed and valuable business decisions.

With three tiers of reporting available to suppliers the platform is easy to use with customisable reports available at the touch of a button. Suppliers can gain insights into how their products are performing across the group. As well as evaluating trends and shifting behaviour month on month or year on year.

Created in partnership with leading data and digital experts, TWC, Tanya Pepin, Managing Director said “The discipline across the Caterforce members was impressive.  In fact, it was fantastic.  When you create a data service, it’s a complex undertaking and we could not have done it without the attention and support of the members”.

Managing Director of Caterforce, Gary Mullineux said “The Sales Hub helps us to understand the products we are buying and analyse the trends and opportunities. The buying team also use it to identify new suppliers and brands that we may want to engage with in future. In 2022 data is informing everything we do, and our Caterforce Sales Hub is just the start of a much bigger journey.”

Nestle Professional Account Manager, Malcolm Doy said “The Caterforce Sales Hub has given me sales out performance for all the Caterforce members, this has been a massive benefit to our business to help us focus our investments and time in the areas of need in these uncertain times. The platform is easy to use and helps me build the picture for our sales teams when they are out visiting the members and looking at ways to develop our joint business proposals.”