Caterforce appoints new Group Marketing Manager

Foodservice buying and marketing group, Caterforce, has appointed a new Group Marketing Manager to support its head office team in Cheshire.

Lucy Boland joins Caterforce from Accord Marketing, an integrated digital marketing agency, where she spent 3 years running their Manchester agency.

Lucy brings with her a wealth of experience in ecommerce, creative and integrated marketing, having previously worked with clients such as Mitchell & Butler, Nutri Advanced, HSS Hire, Sofology and Anchor Hanover Group.

Lucy will focus on developing and implementing the long-term digital marketing strategy as well as raising the profile of the group and the Flavour Photography studio.

Lucy Boland, Group Marketing Manager comments “I am really excited to be part of the team at Caterforce and am looking forward to working with the members and suppliers and playing an integral part in developing the digital marketing strategy for the group.”

Gary Mullineux, Managing Director at Caterforce, said: “I am delighted that Lucy has joined Caterforce. Her background and broad marketing expertise will strengthen our marketing team and allow us to achieve our long-term strategy. It is more important than ever right now, to add value and support our members and suppliers and I am confident Lucy will help us achieve this at an even greater level going forward.”